APR, a prominent entity in South Korea's beauty technology sector, now holds the position of the leading cosmetics company in the nation by market capitalization. This development comes after APR surpassed LG Household & Health Care, highlighting the challenges faced by the traditional leaders in the K-beauty industry, Amorepacific and LG Household & Health Care, while a new competitor emerges.

As reported by the Korea Exchange on the 6th, APR's stock price increased by ₩27,200 (14.52%) to reach ₩214,500 at 9:40 a.m., momentarily hitting a record high of ₩220,000 following the release of unexpectedly strong second-quarter earnings. Currently, APR's market capitalization is valued at approximately ₩8.16 trillion.

Established in 2014, APR owns several beauty brands, including Aprilskin, Forment, and the rapidly expanding home beauty device brand MediCube. Its significant earnings growth is attributed to strong export performance in markets such as the United States, Europe, and the Middle East. To further its international expansion, APR has appointed IVE's Jang Won-young as the new ambassador for its MediCube Age-R brand, succeeding actress Kim Hee-sun.

APR was listed on the stock market on February 27, 2023, with shares debuting at ₩317,500, marking a 27% increase from its initial public offering (IPO) price of ₩250,000. At that time, its market capitalization was ₩2.41 trillion.

On June 23 of this year, APR's market capitalization exceeded that of LG Household & Health Care for the first time, securing the second position in the Korean cosmetics industry. As of the previous day, APR's market value was ₩7.13 trillion, compared to LG H&H's ₩4.59 trillion, a difference exceeding ₩2.5 trillion. With its recent stock performance, APR has now surpassed Amorepacific, achieving the leading position in K-beauty just 17 months following its stock market debut.