Apple Delays AR Glasses Again, Raising Questions About Its Future in Wearables

In a move that disappointed tech enthusiasts worldwide, Apple has once again delayed the release of its much-anticipated augmented reality (AR) glasses. Initially projected for launch in late 2023 and then rescheduled for mid-2024, the company now says the product won’t arrive until sometime in 2025.

According to a brief press release on August 16, Apple cited “unresolved software integration issues” and “supply chain challenges” as the primary reasons behind the delay. However, industry insiders suggest deeper concerns. “Apple is grappling with aligning its AR ecosystem with iOS 18 and the broader VisionOS platform,” said tech analyst Laura Mitchell. “They don’t want another Vision Pro situation, where excitement fades due to a lack of app support and clear use cases.”

Apple’s AR glasses have been shrouded in secrecy, but leaks hint at a lightweight, glasses-style design that overlays digital content on the real world. The product is expected to include spatial audio, hand gesture controls, and integration with Apple’s growing ecosystem of AI features introduced this summer.

The delay comes at a critical time. Meta and Samsung have already released updated versions of their own AR headsets this year, securing early market attention. While Apple has a history of entering product categories late—but strong—this postponement has led to skepticism.

Investors are also uneasy. Apple's stock dipped slightly after the announcement, and some worry that its innovation edge is fading. Others remain confident. “Apple has never been first. It’s been best,” said Jonathan Park, a product designer in San Francisco. “If waiting means a polished experience, I’m willing.”

Still, the company faces increasing pressure to deliver a device that’s not just a novelty but a daily-use product. With its September keynote fast approaching, all eyes are on whether Apple will at least tease the AR Glasses—and whether consumers are still watching.

Date: 2024-08-26

6Reporter: 박근홍