English Learning Communities Are Reshaping Education Culture in South Korea

South Korea, August is traditionally a time of rest for students—but not anymore. As the competition for university admissions intensifies and job seekers seek to differentiate themselves, English learning communities are booming, offering an alternative to the rigid structure of traditional academies.

Unlike large hagwons focused on test scores, these communities prioritize peer interaction, emotional growth, and conversational fluency. One notable example is Callcom, a network of local English groups that combines structured study sessions with mentorship, coaching, and even cultural events. Founded on the belief that "growth happens through connection," Callcom has seen its membership increase by over 30% this year alone.

“This isn’t just about learning English,” says Kim Hyejin, who leads Callcom’s Daejeon branch. “It’s about becoming a more confident, connected person. Language is just the starting point.”

The format typically includes small-group study sessions led by a peer ‘leader,’ supported by assistants who manage communication and logistics. Many communities operate without a central campus, meeting in cafes or co-working spaces. Members often say the environment feels more like a team or a club than a classroom.

Experts believe this trend reflects a generational shift. “Gen Z values flexibility, autonomy, and community,” says Dr. Min Ji-eun, a sociologist at Seoul National University. “They’re rejecting top-down instruction and choosing to co-create their learning experiences.”

Parents have responded positively. “My daughter used to dread English class,” said one mother in Busan. “Now she talks about her group like it’s a family.”

The model also proves cost-effective. With fewer overhead costs than large hagwons, these communities offer affordable programs while still achieving high engagement. Some even introduce recurring payment systems like ‘Steppay’ to make programs more accessible to younger learners.

As summer ends and fall enrollment begins, the question is whether these communities will stay niche—or become the future of language education in Korea. If August is any sign, the answer is already unfolding.

Date: 2024-09-02

Reporter: 박근홍