

Koreans Are Taking Sleep Seriously—and It's Becoming Big Business
In 2025, sleep isn’t just a biological need—it’s an aspiration. As stress and burnout rise, more Koreans are investing in rest like never...


AI Tutors Are Going Mainstream—But Can They Replace Human Teachers?
In a classroom in Daejeon, a 14-year-old student reviews grammar questions with an AI chatbot named “Saengsaeng.” It’s polite, patient,...


Korean Companies Embrace the 4-Day Workweek—But Results Are Mixed
In 2024, dozens of Korean companies—from fintech startups to mid-size manufacturers—experimented with the 4-day workweek. Some hailed it...


Korea's 2024 Consumer Trends Reveal a Nation in Transition
As 2024 ends, South Korea’s consumer data paints a picture of a nation carefully adapting—not panicking, but re-prioritizing. Amid...


Korea’s “Alone Christmas” Is Becoming the New Normal
Once a season of couple-centric romance, Christmas in Korea is undergoing a quiet transformation. For a growing number of...


From Quiet Quitting to Quiet Returning: Korea’s Young Professionals Reconsider Work
In 2022, the phrase “quiet quitting” swept across Korean offices as a growing number of young professionals began doing only what was...


Korea Debates Banning Smartphones in Elementary Schools
In classrooms across South Korea, teachers are fighting a losing battle—not against misbehavior, but distraction. Ten-year-olds sneak...


Slow Travel Gains Traction Among Burned-Out Koreans
After quitting her job in September, 34-year-old Cho Eunhee packed a small bag and booked a one-way train ticket to Gangneung—not for a...


AI Crime Is Here—And Korea’s Legal System Isn’t Ready
In early November, a woman in Busan received a call from her “son,” claiming he had been in an accident and needed money urgently. His...


Silver Scientists: Korea’s Seniors Dive into Citizen Science
Every Thursday afternoon in Daejeon, a group of retirees gathers at the community center—not for karaoke, but to monitor soil acidity and...