"PRESSDAEJEON"

In October 2024, a TikTok video went viral in Korea: it featured a flawless cover of BTS’s Spring Day—sung in the voice of Jungkook. The...

It’s mid-October in Seoul, and the temperature still lingers near 29°C—abnormally high for the season. For many residents, it’s more than...

In a small studio apartment overlooking Seoul’s bustling Hongdae district, 29-year-old Seo Jiyoon prepares dinner—for one. A simple plate...

In 2024, loneliness has a new remedy—and its name is AI. Across South Korea, thousands of young adults are turning to AI companion...

Four years after COVID-19 swept across the globe, the World Health Organization (WHO) is taking decisive steps to prepare for the next...

With less than three months to go before the 2024 U.S. presidential election, the global community is watching with a mixture of...

In South Korea, the rise of the subscription economy is no longer just a trend—it’s a full-blown cultural shift, driven primarily by the...

n the post-BTS era, a new chapter of Korean pop culture is unfolding—and it’s more diverse, experimental, and global than ever. As the...

South Korea, August is traditionally a time of rest for students—but not anymore. As the competition for university admissions...

In a move that disappointed tech enthusiasts worldwide, Apple has once again delayed the release of its much-anticipated augmented...