

Korean Companies Embrace the 4-Day Workweek—But Results Are Mixed
In 2024, dozens of Korean companies—from fintech startups to mid-size manufacturers—experimented with the 4-day workweek. Some hailed it...


Korea's 2024 Consumer Trends Reveal a Nation in Transition
As 2024 ends, South Korea’s consumer data paints a picture of a nation carefully adapting—not panicking, but re-prioritizing. Amid...


Korea’s “Alone Christmas” Is Becoming the New Normal
Once a season of couple-centric romance, Christmas in Korea is undergoing a quiet transformation. For a growing number of...


From Quiet Quitting to Quiet Returning: Korea’s Young Professionals Reconsider Work
In 2022, the phrase “quiet quitting” swept across Korean offices as a growing number of young professionals began doing only what was...


Korea Debates Banning Smartphones in Elementary Schools
In classrooms across South Korea, teachers are fighting a losing battle—not against misbehavior, but distraction. Ten-year-olds sneak...


Slow Travel Gains Traction Among Burned-Out Koreans
After quitting her job in September, 34-year-old Cho Eunhee packed a small bag and booked a one-way train ticket to Gangneung—not for a...


AI Crime Is Here—And Korea’s Legal System Isn’t Ready
In early November, a woman in Busan received a call from her “son,” claiming he had been in an accident and needed money urgently. His...


Silver Scientists: Korea’s Seniors Dive into Citizen Science
Every Thursday afternoon in Daejeon, a group of retirees gathers at the community center—not for karaoke, but to monitor soil acidity and...


Who Owns Your Digital Life After Death?
When 27-year-old Park Jihoon's phone remained logged into his group chat for weeks after his unexpected death, his friends didn’t know...


In the Age of Inflation, Korea’s Young Adults Rethink Consumption
At a supermarket in central Seoul, 31-year-old office worker Lee Hana scans the price of eggs and frowns. “₩8,900 for a dozen? That’s...